A business book explaining the management methods of Nippon Electric Co., Ltd. (NEC). Written by Dr. Koji Kobayashi, former president. - Title: The Rise of NEC - Author: Koji Kobayashi - Series: Developmental Management - Publisher: Blackwell Business (Great Britain) - Foreword: Peter Drucker This book, with a foreword by Peter Drucker, details how Koji Kobayashi, a Doctor of Engineering and Chairman of Nippon Electric Co., Ltd. (at the time of the book's publication), solved various problems from both a technical and business management perspective, and how NEC grew into a global telecommunications and computer company. It was published in Great Britain in 1986 (Showa 56). Nippon Electric, founded in 1900 as Japan's first joint venture with an American company, has reigned as the top manufacturer in Japan's telecommunications industry throughout the pre-war and post-war periods. Chairman Kobayashi, with his long experience in the research and development of carrier telephone systems since before the war, managed and innovated NEC from an engineer's perspective, achieving significant results. This book explains these circumstances in detail. It is probably still difficult to obtain in English. The foresight of Mr. Kobayashi, who was one of the first to advocate the concept of C&C, is described in detail. Furthermore, Nippon Electric is a member of the Sumitomo Group, and along with Sumitomo Corporation and Sumitomo Electric Industries, forms one of the "New Sumitomo Three." Thank you for reading to the end. Contents: 1. Becoming Top Management 2. Management Reform and the ZD Movement 3. The Arrival of the Telecommunications Era 4. Expansion Strategy 5. Learning Theory and Practice 6. Corporate Identity and Commitment to Quality 7. The Turbulent Times from the Oil Shock to the Birth of C&C 8. Building the C&C Business 9. Horizontally Expanding Software, Optical Fiber, and Space Technology 10. The Spread of C&C Computer Technology to Household Appliances 11. Becoming a Global Company 12. Competing with a Changing World Thank you for reading to the end.