The auspicious place name "Kanamochi" (meaning "wealthy") is unique in the country. The area where Kanamochi Shrine is located was once a production site for iron, which people valued as "more precious than gold." The "Hoki Chronicle" states that there were three iron mines in Kanamochi Village, and it is said that the name "Kanamochi" came from the village's possession of these iron mines. The main deity, Amenotokotachino Mikoto, is a separate heavenly god known for his divine power. Also, as the name "Kanamochi" implies a connection to money (iron), many people from all over the country visit the shrine to pray for business prosperity, financial luck, and good fortune.