“Illustrated Introduction to Industry Research: A Comprehensive Guide to the Latest Trends and Mechanisms of the Advertising Industry [5th Edition]” (How-nual Illustrated Introduction to Industry Research) Paperback. Authors: Akira Nakano / Ken Kuramoto / Takanori Hayashi Published: March 4, 2021 This is the revised 5th edition of an introductory book that clearly explains the overall picture of the advertising industry with illustrations. From traditional advertising centered on television and newspapers, to the structure and trends of the advertising industry that are changing due to internet advertising and DX (Digital Transformation), this book provides a systematic understanding of "the current advertising industry." It covers not only advertising agencies, but also the roles of media companies, cooperating companies, and related companies, as well as the flow of advertising planning, production, and effect measurement, and a wide range of topics including legal knowledge and the ideal image of the people sought in the industry. Recommended for those who aspire to work in the advertising industry, those who are researching the industry or are job hunting, and those who want to learn the basics of marketing and advertising. [Main Contents] ・Overview of the advertising industry ・Latest internet advertising trends ・Types and trends of advertising media ・How to create and measure the effectiveness of advertising ・Roles of advertising-related companies [Condition] There are no noticeable stains or writing, and the overall condition is good. Please understand that this is a used item before purchasing. When shipping, we will take measures to prevent water damage and carefully pack the item. Immediate purchase is welcome. #AdvertisingIndustry #IndustryResearch #JobHunting #IllustratedIntroduction #Marketing #Advertising #BusinessBook #InternetAdvertising #DX