Used. [Book Overview] This book explains the marketing concepts that led to the success of Universal Studios Japan (USJ). Author Takeshi Morioka introduces specific strategies and practical examples, focusing on the single idea that brought about dramatic change. [Author's Background] Takeshi Morioka is a specialist who was in charge of USJ's marketing strategy and achieved numerous successes. This book is packed with insights based on his experience. [Target Audience] This book is ideal for those interested in business and marketing, especially those who want to learn from successful case studies. You can gain practical knowledge through the success of USJ. - Title: The One Idea That Dramatically Changed USJ - Author: Takeshi Morioka - Publisher: Kadokawa Corporation - Genre: Business/Economics Thank you for viewing.