This is a BMW silicone rubber key holder. It's a 3D type with the logo and mark raised, and a double-sided design. The material is silicone rubber, making it flexible and gentle on your precious car. Notes: The ruler in the photo is for comparison purposes only. It is not included with the product. As this is an imported product, there may be some dirt or scratches from shipping. Please understand this before purchasing. No claims or returns accepted.