The encounter between Eirakuya, a Kyoto-based cotton fabric merchant, and the Swiss outdoor brand Mammut began with the opening of the Mammut Kyoto store. This connection led to the first collaboration, the "Mammut Tenugui," at the start of last year's spring/summer collection. This time, as a second collaboration, a new "Mammut Tenugui" has been produced. About the "Mammut Tenugui": Mammut's brand slogan for 2025 is "Rise with the Mountain – Life is a challenge." The spring/summer collection will launch on January 30, 2025. As part of this campaign, Eirakuya has specially created this tenugui. For this collaboration, a tenugui featuring the contour lines of the famous Swiss peak "Eiger" has been created, along with the Mammut and Eirakuya logos. The design focuses on the expression of delicate lines, and it has been carefully finished down to the smallest details.