A book that teaches "How to Write Copy That Makes People Want to Buy" from the world's best marketers. ・Direct Publishing ・Price: ¥29,700 ・322 pages ・New, with shrink wrap ※The opened one in the photo is my own. The "advertising technology that moves 1 trillion yen" created by the world's top advertising expert has finally arrived in Japan. A legendary marketer, known throughout the American direct marketing world, has systematized his overwhelming achievements and know-how into a masterpiece now available in Japanese. He has raised multiple companies with annual sales of 10 billion yen and a cumulative sales of over 1 trillion yen. He led the Agora Group to become the world's number one marketing company, and his disciples have also achieved success on a scale of hundreds of millions of yen one after another. This book reveals the "core of selling advertisements." It's not just techniques or templates, but how to create "strategic leads" that determine the success of advertising—in other words, the design philosophy of headlines and openings that instantly capture people's hearts. Completed in 2007 and generating hundreds of billions of yen in sales, this approach is still considered the "principle of advertising" used by professionals around the world. Highly praised by masters such as Jay Abraham, Dan Kennedy, and Rich Schefren. Supervised by Mitsuhiko Yamada, one of Japan's leading sales writers. For everyone seriously studying advertising and sales writing— Here is a book that "will change the way you see advertising" just by reading it. Table of Contents Chapter 1 The Power of 1 - Rule of One Chapter 2 Product Awareness - A Simple Question That Doubles Results Chapter 3 How to Use the Product Awareness Approach - Direct and Indirect Approaches Chapter 4 Offer Lead - The Easiest Lead to Write Chapter 5 Promise Lead - Clarifying Desires and Doubling Sales Chapter 6 Problem-Solving Lead - An Effective Lead Type That Stimulates Emotions Chapter 7 Secret Lead - The Magic of the Velvet Pouch Chapter 8 Declaration Lead - Bold Claims Attract Attention Chapter 9 Story Lead - The Legendary Sales Letter That Generated 200 Billion Yen Chapter 10 How to Use This System Author: Michael Masterson A master of sales writing. A legendary marketer who has generated over 1 trillion yen in cumulative sales and led Agora, Inc. in the US to a company with annual sales of 100 billion yen. Founder of AWAI and WSJ best-selling author.