HARNESSING GLOBAL POTENTIAL 1. A specialized book compiling the theory and practice of effectively managing customers in the global market. 2. Explains the importance of understanding the differences in business cultures and purchasing behavior of each country and region, and building optimal customer strategies. 3. Emphasizes that successful companies take a customized approach for each region, rather than a "one-size-fits-all" method. 4. Presents the key points of skills, structure, and communication required for global sales and marketing organizations. 5. Through case studies of multinational corporations, you can learn practical customer management frameworks and examples. 2001 Authors: Kevin Wilson, Tony Millman, Dan Weilbaker and Simon Croom Purchased used and read once. I think the condition is good. Thank you.