This is the Cuoio Simple hand press machine made by Craft Nora. It is a genuine product and, of course, brand new. Please see the website for details. https://www.craft-nora.com/%E3%83%8E%E3%83%A9%E3%81%AE%E9%81%93%E5%85%B7/%E3%82%AF%E3%82%AA%E3%82%A4%E3%82%AAsimple/ Due to fees, the price differs from other sites, so please be sure to check the website. We are only offering the Simple, an entry-level model, with the aim of eliminating inferior products from auction sites, etc. Other models are also available, so please see the website.