This is an aftermarket product imported from overseas. It's a repair decal modeled after the logo used on American Standard Stratocasters. The "Fender" lettering is gold. This is a water slide decal. As shown in the image, it's already cut out around the letters, so you can remove just the letters by soaking it in lukewarm water. Please search YouTube or other resources for instructions on how to use water slide decals. Would you like to use it for repairing your guitar's headstock? Please refer to the image for the size information.