【Innovative, Industry-First Technology to Reduce Hair Damage】 This hair straightener features a 100% ceramic plate! It's coated with a special, low-friction, high-purity Japanese ceramic oil, providing unparalleled smoothness and moisturizing power to minimize moisture evaporation and transform your hair. It retains moisture within the hair, keeping your sleek, straight style for hours. 【High-Quality Materials, Enhanced Safety, and 360° Swivel Cord】 The straightener uses high-quality polycarbonate, an engineering plastic known for its self-extinguishing properties and impact resistance. It also features an auto power-off function, automatically turning off after approximately 60 seconds of inactivity, providing peace of mind even if you forget to unplug it. Furthermore, the 360° swivel cord prevents tangling during use, allowing for stress-free styling. 【Rapid Heating and 5-Level Temperature Adjustment】 The ceramic coating on this hair straightener's plate provides excellent heat conductivity, boasting outstanding thermal efficiency and reducing preheating time to just 10 seconds. Compared to conventional PTC heaters, it achieves 20% to 30% energy savings. Quickly straighten and style your hair in the busy mornings or when you're in a hurry. The straightener also offers 5 temperature settings (120°C~210°C), with 1.5 times the heating efficiency of other companies' irons. It can be used on all hair types, from fine to coarse, allowing you to adjust the temperature to suit your hair condition and texture. 【20 Million High-Concentration Negative Ions】 The negative ion generator, combined with the titanium plate and ion emission port, comprehensively releases negative ions. This neutralizes static electricity generated during use, and protects the hair's outer cuticle by reducing dryness. As a result, moisture is retained within the hair, leaving it shiny and lustrous.