New Balance Made in USA 990v4 Core Color: Grey with grey 006 and white The original "990" was launched in 1982 as a running shoe that brought together New Balance's top technology. A new color representing the brand has appeared from the "Made in U.S.A. 990 v4," which was released in 2016 as the fourth generation. This high-quality, high-performance model employs an ENCAP structure that wraps ACTIVA LITE, which excels in lightness, cushioning, and durability, in PU.