Release Date: Around February 14, 2020 Author/Editor: Ryusuke Murao (Author) Publisher: Nihon Jitsugyo Publishing ISBN: 9784534057570 Shipping will begin after January 5th. Thank you for viewing. Content Introduction This definitive edition by the leading expert, Mr. Murao, explains branding, focusing on products. It provides practical knowledge and practical work in a systematic and easy-to-understand manner for those involved in branding and those who are trying to introduce branding to their company. "One item, two-page spread completion" with the main text on the left and photos and diagrams on the right. Visually understandable. A "special website for this book" will also be opened where various downloads related to the contents of the text can be accessed. Content introduction (from the "BOOK" database) Complete disclosure of all processes for "branding with a consistent image"!! Visually understandable with abundant photos and diagrams! Table of Contents Basic knowledge before starting branding / Preparing for branding: Creating a product concept / Preparing for branding: Creating a persona / Preparing for branding: Creating a new category / Naming & Catchphrases as branding / Color usage and design as branding / Packaging & Printed materials as branding / Web & SNS dissemination as branding / Advertising, events & buzz creation as branding / Fixtures, POP & promotional items as branding / Sales, distribution & online sales as branding / Team building and uniforms as branding / Regional development and trade show exhibition as branding / Overseas expansion and the future of the company as branding / What has been shown in each chapter is actually "contact points" Author Information Ryusuke Murao Branding and brand strategy expert. Co-owner of Star Brand. Visiting Researcher at Nikkei BP Research Institute. At the age of 14, he went to the United States alone. After graduating from the College of Liberal Arts, Political Science Department, University of Nevada, he joined Honda Motor Co., Ltd. He was involved in marketing and sales in the Middle East and North Africa at the General Purpose Business Division of the company. After retiring, he started a business in the import and sale of food. After selling the business, he is in his current position (This data was published at the time this book was published)