【New, Unused】Gifted by the publisher. Price includes shipping. Selling to those who need it. 【Contents】 "How to Sell a Product with No Appeal? The Miracle Marketing Bible" A global bestseller and a must-read bible for all marketers, has been completely revived with a new translation! How to sell a product with no appeal? In other words, without relying on the product's inherent appeal, how to promote it and how to sell it? This theme is, in business, a timeless and unchanging theme, as everyone would agree. In response to this theme, marketers around the world have raved about it, it became a bestseller in Japan, and the work was called the Miracle Marketing Bible, which is "Selling Ice to the Eskimos." Such a legendary bible, has been completely revived as a new edition with an all-new translation! This book thoroughly explains the principles of "Jumpstart Marketing," which was practiced and systematized by the legendary marketer who transformed the NBA team with the lowest attendance into a high-profit team while remaining the weakest. Note that this book is not a "sports marketing" book. By reading this book, you will be able to apply the principles, concepts, and practices of Jumpstart Marketing to your own field of work. It doesn't matter the industry, type of business, tangible or intangible products, or scale. For all managers and all marketers in an era where consumer needs are diversifying and fan marketing is advancing even further, this is a must-read book. - Title: Selling Ice to the Eskimos - Author: John Spoelstra - Translator: Hiroko Sasaki - Publisher: Forest Publishing - ISBN: 9784868683043 Thank you for viewing.