This is an Anpanman name holder. The Anpanman face is soft and fluffy. The strap is colorful with many characters. Use it freely for things like commuter passes or insurance cards. Purchased from the Froebel-kan official catalog. I used it, though not every day, for a year. It was extremely popular with the children. For nursery school teachers and those who interact with children, it's a surefire item to attract kids. (^^)