Hakusensha "LaLa" Monthly Issue No. 1, September 1977 Featured Works Suzue Miuchi "The Genealogy of the Black Lily" Part 1 Toshie Kihara "Untitled" Vettenberk Bankarangen Series 4 Kumi Morikawa "Venetian Organ" Jun Mihara "Ufufufu~!" Roo and Solomon Series 7 Yasuko Sakata "The One I Dreamed Of" Shinji Wada "The Hawk of Shieikan" Asagi-colored Legend Part 1, Chapter 4, Part 1 Mineko Yamada "The Birthday That Never Comes" Part 2 Final War Armageddon Series Minako Narita "Welcome" Tomoko Kuramochi "Is an Idol an Idol?" Mieko Takagi "I'm in Love with Your Eyes" Nachi Mikami "The King of the Castle of Shapat" Eiko Mizuno, Fairy Tale Series "Cendrillon" Mineko Yamada, Mini Recital "Night Clock" Mineo Maya, Yokai Theater "Takiyashahime" Hideharu Akaza "Clown" Kaoru Imai "Typhoon Baby" Masako Takano "Love Love Micchi" Color Pages Pair Mail Card Ryoko Yamagishi, Emi Kurata Newcomer Competition Illustration Exhibition Minako Narita, Nachi Mikami, Meruhen Maker Yukito Yokoyama Announcement of Moto Hagio's Large Pair Handkerchief Grand Prize Reading Material Machiko Satonaka Essay Series "I Am Love" Manga Artist Visit: Suzue Miuchi Kosei Ono's Journey to Comic Land Akiko Waki: Discovering Shojo Manga The pair mail card designed by Yumiko Oshima has been cut out by the previous owner, and one of the cards designed by Emi Kurata has writing on the postcard itself (see photo 20). Hakusensha, founded in 1974, was a huge hit with "Hana to Yume," featuring artists like Suzue Miuchi and Shinji Wada from Shueisha's "Betsubara Margaret." As its next project, "LaLa," launched as a bimonthly magazine in July 1976, had "Hana to Yume" as a subtitle on its cover. The inaugural issue featured an illustration by Ryoko Yamagishi on the cover and brought together key artists from Shueisha and Hakusensha such as Suzue Miuchi, Shinji Wada, and Toshie Kihara, as well as major contributors from Shogakukan's "Shojo Comic" like Moto Hagio, Keiko Takemiya, Yumiko Oshima, and Emi Kurata. One year later, in September 1977, it became a monthly magazine, "Hana to Yume" was removed from the title, and it established itself as a shojo manga magazine covering an older demographic than "Hana to Yume." This is where artists like Minako Narita, Kumi Morikawa, and Kyoko Hikaw began their careers. This is an extremely valuable issue featuring a star-studded lineup of artists. Would any fans of 1970s shojo manga be interested?