I want the latest smartphone, I want to be with that person, I want to succeed at work... There's a pattern behind "I want!" What do you truly desire? "I'm interested in the bag recommended by that influencer," "I want to be with that person," "I want to succeed at work"... Why do we relentlessly desire things? What logic and patterns are hidden behind these desires? Philosopher René Girard revealed why people desire things with his "mimetic desire" theory. "People desire what others desire. Desire doesn't arise from within oneself." The author, selected as one of the "Top 25 Entrepreneurs Under 25," explains the essence of the "mimetic desire theory" that has captivated entrepreneurs around the world, including Peter Thiel. By understanding the laws of "wanting," your choices will change, from everyday shopping to major life events like job hunting, changing jobs, and marriage. Is it just wishful thinking to believe that you know best what you want? What if we are unknowingly imitating someone else's desires? This book teaches you how to avoid unnecessary competition and recognize "what matters most" in life's crucial moments.