Keisuke Amino Brand TLD Thorough Utilization Guide - Learning from Examples: How Business Owners and Practitioners Should Utilize Brand TLDs Book Overview A Chance After 14 Years! For business owners and practitioners considering the introduction of brand TLDs, This book thoroughly explains why we recommend obtaining a brand TLD "now"! A brand TLD (Top-Level Domain) is a type of new gTLD that has become available for registration since 2012. It allows companies to use their brand name itself at the end of a domain name, such as ".toyota" or ".softbank." In Japan, 40 companies have already obtained brand TLDs and are using them as an effective means of increasing online trust for their businesses. In anticipation of the start of the "Second Round (Second Application Period)" in April 2026, which is the first opportunity in 14 years to obtain a brand TLD, this book provides detailed explanations of the latest information, cost-effectiveness, and action plans. Furthermore, along with examples of companies that have already obtained brand TLDs, this book introduces the business value that brand TLDs bring, the trends and needs behind their introduction, and the significant functions that the utilization of brand TLDs provides, allowing for a comprehensive understanding from concepts to practical elements. Companies that have obtained brand TLDs determine their own domain policies as a registry. Brand TLDs are limited to closed use within the company or group companies, ensuring brand control and completely preventing unauthorized use by third parties, such as drop catching and impersonation. The author has concurrently served in the legal/intellectual property and brand management departments of one of the largest holding companies in Japan for many years. He is currently the Head of the Domain Name Business at GMO Brand Security Co., Ltd. The GMO Group actually obtained and utilizes ".gmo." Based on this practical know-how, the company provides support based on the premise of "effectively utilizing" brand TLDs, not just "obtaining" them.