This hair dryer uses 1875W ceramic tourmaline ionic technology to prevent heat damage, reduce frizz, and add shine to your hair. I bought it in the US. Please be aware that the wattage is different from Japan's. The instruction manual is in English. I've only used it for about 1-2 months. - Brand: KISS - Model Name: TORNADO 360 - Power: 1875W - Features: Ceramic Tourmaline Ionic - Accessories: Nozzle, attachments - Features: Protects from heat damage, reduces frizz, more shine Thank you for looking.