『New, Unused』 Shipped via Yu-Yu Mercari Mail (anonymous shipping). * Price negotiations and discount comments are not accepted. * Although similar products may be listed in the future, this is a one-of-a-kind item. We will give priority to those who purchase first, so please understand. We also support "bulk purchases" (*excluding food items due to specifications). If the items can be posted, we can ship them together as one shipment, which reduces the shipping cost. We will discount each item by 200 yen from the second item onwards. Please request a discount when applying for "bulk purchase". (Example: 2 items purchased for 200 yen off, 3 items purchased for 400 yen off) How to Create a Beautiful Brand: The "Shibajimu" Method of Concept Creation, Compiled from 400 Successful Cases List Price: ¥2,420 The hitmaker, Yoko Shibata, and her team at "Shibajimu" reveal their unique branding method! For over 20 years, the branding company "Shibajimu," led by Yoko Shibata, has supported over 400 branding projects. They are now revealing their unique branding method. A "brand" is "a collection of characteristics that attracts fans." "Products," "companies," "stores," "people," "groups," "towns," "services," "characters"... anything can become a brand if it attracts fans. From thorough customer-focused research, they derive a brand's unique "concept" and make it function as the "reason" why customers choose it. This book will help you understand how to create a story that resonates with your brand.