Thank you for viewing. This is a vintage Pink House dress. The color is a somewhat dark, subdued red. My iPhone tends to make it look brighter, but the actual color is a slightly darker red. The ribbon in the 10th photo is the closest to the actual color. It's a vintage item, but it's in beautiful condition without any sun fading or soiling. If you have any questions or would like to discuss the price, please leave a comment.