This is a replica aluminum sign featuring an advertisement for the Heddon Pal glass rod, made by the American lure manufacturer, Heddon. Heddon signs of this type are famous for "Jumping Bass" and "Color Chart" designs, but I believe an advertisement for their rods is quite rare. For all you enthusiasts out there, don't miss out! (^^) Size is A4. I will ship it as soon as possible after purchase. Perfect for a gift. *If you purchase multiple signs, I may be able to offer a discount on shipping. Please feel free to contact me. (^^) #lurefishing #topwater #bassfishing