The rice brand is called Hinohikari. We mill Hinohikari, grown using natural cultivation methods, and then use the resulting rice bran to create a fine rice bran powder. It has a texture similar to kinako (roasted soybean flour) and melts in your mouth. Great as a substitute for brown rice, as a topping, or mixed into smoothies or yogurt. You can also dissolve it in water and drink it directly... perfect for baking! It's highly nutritious and the fine particles make it very pleasant to eat! Why not try it in your cooking? Origin: Ehime Prefecture Contents: 200g Expiration Date: 2025