This book comprehensively covers the secrets of "how to speak and behave in a trustworthy manner" that business owners and senior managers, those with titles and public figures, should master. It introduces techniques that you'll want to learn, such as building a confident and composed "impression," and the "secrets of word choice and topic selection." (From the Foreword) I have noticed something concerning when watching press conferences of Japanese politicians and corporate leaders. Many seem to lack the resolve to appear in public, appearing nervous and fidgety. This is often caused by excessive gestures, blinking, or other nervous habits. In addition, bad speaking habits are noticeable, such as in their facial expressions, posture, and the way they speak. I also see people whose shoulders are not level, drooping on one side, or who have a stooped posture. If they give the impression of being unreliable, who will trust them when they say things like "Leave it to me"? There are also many who speak without inflection, reading their scripts in a monotone voice, giving the impression that they are "being made to say" something. In this case, the only message conveyed to the listener is that the words are not coming from the heart. This is not limited to a few celebrities. Many executives and senior managers also do this. Even if the content of the speech is excellent, it will not gain trust. The first priority is to correct bad speaking habits that significantly diminish the value of the speaker.