Men'eki Keizai: A Community Theory for Enjoying Life in a Capitalist Society Publisher: Kobunsha (February 19, 2025) To survive, one must work hard, regardless of the quality of the job, to earn more money—. Where did this economic view, considered "common sense" in modern society, come from? Is it possible to pursue an active life that seeks "enjoyment" in contrast to such a consumerist life? Based on experience in community design, and by examining numerous economic thought books, this book explores the possibilities of a local economy based on "men-shiki = face-to-face relationships." Recommended by Yosuke Yasuda and Shu Yamaguchi! #MenShikiKeizai #ShuYamaguchi #YosukeYasuda #CommunityTheory #Capitalism