This is a new, unused item. I believe the actual color of shade 17 is the color in the first photo. It seems to be an easy-to-use, light pink color. The outer box has some scratches and dents. I received this as a souvenir from a trip several years ago, but I haven't used it, so I'm selling it. Please understand that this has been stored at home. - Brand: CHANEL - Product Name: ROUGE ALLURE - Color: 17 EMOTION - Contents: 3.5g