How did Apple's iCloud and Sony's cloud strategy, "Curiosity," dramatically change our music, video, and e-book experiences? This book also covers the latest trends of American IT companies like Netflix, and explains in detail what business opportunities will arise in the future! From "owning" content to "using" it──this book clearly explains the major shift in the cloud society! A must-read for business people! This book is the best choice for understanding the future of cloud media.