This is a makeup base called "Essence Base EX" by Maquillage, in the color Pure Ivory, which has a slightly pinkish hue. I purchased this as a gift in September of this year, but I haven't had the opportunity to give it, so I'm putting it up for sale. It's new and unused, never opened, and has been carefully stored at home since purchase. As it's a serum-based makeup base, it spreads very well and has moisturizing properties, making it perfect for the coming season! If you're looking for a slightly tone-up pink beige makeup base, why not consider this one? (⁠ꈍ⁠ᴗ⁠ꈍ⁠) *The following is quoted from the official website* Product Description A new concept of applying makeup with a serum. Every time you use it, it leads to a poreless "exquisite smooth skin." It has a refreshing feel and creates natural luster and transparency on the skin, lasting all day long*. *13-hour makeup hold (based on the appearance of pores, pore fall-out, luster, transparency, coverage, creasing, fading, oil control, and powderiness) Data obtained (manufacturer's research. Individual results may vary.) SPF50+・PA++++, Pure Ivory How to Use ● After preparing your skin with skincare, take about the size of a pearl on your palm and blend it over your entire face. ● If you use too little, you won't get enough UV protection. (Precautions for use) ◇ Be careful not to get it in your eyes, and rinse immediately if it does. ◇ After use, wipe the mouth of the tube clean and always close the cap tightly. ◇ If it gets on your clothes, wash it gently with detergent immediately. When washing, avoid using chlorine bleach as it will discolor to pink. ◇ Do not place it in direct sunlight or in high temperatures. ◇ Keep out of reach of infants and young children. ◇ Due to the nature of the product, a clear liquid (emollient component) may occasionally appear, but this does not affect usability or finish. ※ The SPF and PA ratings of this product are based on the results of measuring 2mg per square centimeter applied to the skin, as defined by the SPF test method. Popular Model... Dramatics Skin Sensor Base EX Type... Cream SPF... 50〜