This is 3CE's Shine Reflector in the shade "Coldest." It's a lipstick with a characteristic reddish-purple hue that provides a glossy finish. It's new and unused, but without a box. Please refrain from purchasing if you are looking for a perfect item due to home storage. - Brand: 3CE - Product Name: Shine Reflector - Color: Coldest (Reddish-Purple) - Type: Lipstick Thank you for looking.