This is a popular pressed cheek color from ETVOS. This is a new color. I purchased it last month. ETVOS Mineral Pressed Cheek Color: Mute Pale The two pale colors blend into the skin while enhancing transparency ◎ It's also a plus that it can be removed with soap. Although it is new and unused, it has been handled by someone else, so please refrain from purchasing if you are sensitive to this.