Paul & Joe's long-selling, highly popular serum primer is renewed this season. The highly popular serum primer is a new primer after the renewal, released in September 2024. Purchased December 2025 New, unused, boxed Moisturizing Primer 00 [Released 9/1] Contents: 10ml / SPF15 PA+ mini size Price: ¥4,070 (tax included) Keeps skin moisturized, and gives a more radiant glow than bare skin. Naturally tones up, making skin look naturally beautiful. Serum primer that creates pure, fresh-looking skin. ・Moisturizing continues, and beauty lasts. The brand's best serum primer ever is born. ・For the first time, two types of nano-lipocapsules containing moisturizing ingredients are included. As you apply it, the capsules gradually break down on the skin and penetrate deeply into the stratum corneum. ・The primer, which contains approximately 90% serum*, newly incorporates niacinamide* and advanced hyaluronic acid*, increasing the amount of moisturizing ingredients*. You will feel richly moisturized throughout the application. ・Because the moisture lasts, it prevents makeup from smudging due to dryness. It adheres closely to the skin, preventing creasing and smudging, and keeps the beautiful finish as if it were just applied. Also, it is less likely to discolor even when exposed to sweat, and the fresh color lasts. ・With the makeup effect of Sclédor* blended in a unique balance and the newly added soft-focus effect, it covers dullness, uneven skin tone, and pores, smoothing and naturally toning up* the skin, leading to a pure skin with luster and transparency. [Available in 4 colors to choose from based on the desired skin impression] ◆Color: Light pink that gives a soft, healthy complexion and tones up the bare skin, eliminating dullness. ◆Capacity: 10ml mini size Please check the profile before viewing. #PaulAndJoe #Paul&Joe #PAUL&JOE #Primer #MakeupBase #Primer #MoisturizingPrimer #FoundationPrimer #Moisturizing #Paul&JoePrimer #PurePink