Nowadays, "itasha bags" (bags decorated with anime/game characters) with built-in spaces for attaching can badges and the like are available, but this is an older type of itasha bag that was sold before such convenient items appeared. This is a product from the early days when the term "itasha bag" was just starting to emerge. It's designed by covering a regular tote bag with a slightly larger clear tote bag and connecting them with chains. It might even be easier to customize this way. This is a set with a clear tote bag.