This is a PatchStrap from h & o H&O. I think it's hard to get. I'm selling it to declutter. From the manufacturer's website: A strap with Velcro on both sides. The 2nd model, which has been renewed with a playful design, features woven name patches with Velcro on both sides, compared to the 1st model with the general logo strap. You can choose from two types: the "H&O" patch with the brand logo and the "shark" patch, the H&O icon. A Velcro base is set on the back, so you can stick your favorite patches on it, making both the front and back perfect. The Velcro base is 50 x 25mm, making it easy to attach logo patches, etc. Furthermore, the loop length of the strap has been revised, making it easy to hang on bars such as Indian hangers.