Quarterly iichiko No.165 WINTER 2025 Winter Feature: The Cultural Study of Ecotourism Contents: Between Value and Non-Value Historical Background of Ecotourism and Theoretical Characteristics of Natural Tourism Resources Issues in the Formation of Ecotourism Policies for Promotion and Establishment The Role of the Fuji Mountain Area in Ecotourism Ecotourism in Yakushima: Connecting the Past and the Future Creating Value Through Interpretation The History and Future of Rural Tourism in South Korea The Intersection of Shugendo and Ecotourism Environmental and Cultural Capital of Place: For Place Capital What is the Konjaku Monogatari-shū? (2) The Philology of Storytelling Seeking the Source of Coffee, to Ethiopia Price: Equivalent to 1,650 yen ISSN: 0913-3178 iichiko Iichiko 20250122