A textbook explaining operational methods to clarify user and business goals and maximize results. - Title: A Gentle Textbook on Listing Ads - Content: Operational methods to clarify user and business goals and maximize results - Chapters: Basic Knowledge of Listing Ads, Let's Prepare to Place Ads, Let's Set Up Google AdWords, Let's Set Up Yahoo! Promotional Ads, Let's Optimize Ads, To Achieve Better Performance, Let's Understand Advertising Costs There are pages with folded corners. There are a few pages with writing on them. Thank you for your understanding. Thank you for viewing.