The color is sand beige. It can be used from newborns. I purchased a new one from the official Rakuten store. I used it for about a month because my son had a slight case of plagiocephaly. I used it with a towel underneath. Now, I'm no longer concerned about the shape of his head, and people often compliment how nicely shaped it is. If anyone would like to use it, please consider purchasing it. It has been home-cleaned. Since it was used by a baby, please refrain from purchasing if you are overly concerned about cleanliness. *It will be slightly compressed for shipping. If you have any concerns, please comment before purchasing. Thank you.