★✳︎★⭐︎Condition of the Book⭐︎★✳︎★✳︎★ September 19, 2025 The obi (sleeve) has noticeable scratches. Also, there are multiple stains and scratches on the top and bottom edges of the book. In addition, there are small folds on several pages. No writing or underlining was found. ⭐︎✴︎⭐︎✴︎⭐︎✴︎This is a used book. I try to describe any stains, scratches, or other issues that I notice. I carefully check the book, but I may miss something. Please understand that this is a used book before purchasing. If you have any questions, please feel free to comment. I would also appreciate it if you could take a look at my profile. (^.^) ☆彡 Author: Noriyuki Ikeda / Author, Tribal Media House / Author Publisher: Nikkei BP Seller: Nikkei BP Marketing (Sales) Publication Date: March 18, 2024 Product Format: 303 pages, 21 cm Price: 2,200 yen (excluding tax) Target Audience: General The sequel/application edition of the popular marketing book "The Map of Sales" is here. Food and beverages, alcohol, apparel, cosmetics, daily necessities, automobiles, eating out... Thorough explanation of the product characteristics, "how to sell," and "how to display" of 14 industries. By comparing and relativizing with other industries, "measures to be taken" become clear. - Products purchased many times a month - Products purchased a few times a year - Products purchased every few years to once every 10 years - Products with a purchase opportunity once or twice in a lifetime Which category does the product you are in charge of belong to? The way consumers consider products differs between frequently purchased product categories and product categories where the next purchase is "in ○ years." ...(Omitted)... The purpose of this book is to eliminate "major failures" in marketing activities. Even the most excellent marketers cannot succeed in all their measures, and a batting average of 30% is considered good. "The Map of Industry-Specific Marketing: Understanding the Measures to Be Taken in 14 Industries, and How to Sell and Display Products" Noriyuki Ikeda / Tribal Media House The Map of Industry-Specific Marketing: Understanding the Measures to Be Taken in 14 Industries, and How to Sell and Display Products Noriyuki Ikeda / Author, Tribal Media House / Author Noriyuki Ikeda and 1 other The Map of Industry-Specific Marketing: Understanding the Measures to Be Taken in 14 Industries, and How to Sell and Display Products #NoriyukiIkeda #Noriyuki_Ikeda #TribalMediaHouse #book #society/management