2021AW Loro Piana × Hiroshi Fujiwara Loro Piana Hiroshi Fujiwara Cotton Denim Pants Brand: Loro Piana x Hiroshi Fujiwara Color: Navy Material: 100% Cotton Size: L Waist 44cm, Rise 37cm, Inseam 70cm, Thigh Width 37cm, Total Length 104.5cm, Leg Opening 24cm Quoted from GQ Overwhelming quality of materials, comfort, and a sense of luxury. Loro Piana, an Italian brand that constantly pursues the ultimate, uncompromising quality and develops luxury fashion using the "world's best" raw materials. For their first collaboration with an external creator since its founding as a textile manufacturer in 1924, they chose Hiroshi Fujiwara, a creator globally recognized as a pioneer of collaborations. He is the "godfather of street fashion" who has been involved in numerous collaboration projects even before the word "collaboration" became established in the Japanese fashion world. First, Fujiwara taught us about his approach to collaborations, which he has undertaken many times. "I always think about 'not going too far.' I value understanding the good parts of the (collaboration partner), their 'uniqueness' and charm, and expressing them well. I want them to accept my opinions, but I also want to listen to their opinions, and I don't force my way. If they say the direction is different, I just make another proposal. From their perspective, they can take credit if it succeeds, and blame me if it fails (laughs). I try to approach it with that kind of stance." Then, I asked Fujiwara what he thought Loro Piana's "uniqueness" was. Fujiwara, who makes you feel like he knows everything about fashion, laughs, "It's very fun to learn new things." "Every time I return to Japan from overseas, I feel like I fall in love with Japan. There are things you don't notice when you're in Japan, the good things about Japan. This re-recognition of the 'obvious,' realizing that what you know is actually wonderful, may be the key to collaboration."