Can you formulate a strategy? 4 hours to experience perspectives and ways of thinking By Daisuke Otobe ◆ Ships with waterproof packaging. ◆ Ships anonymously. With obi (paper band), please check the condition in the photos. There are about 3 instances of dog-eared pages. This book is based on the long-selling book "Why Strategy Makes the Difference" published in 2017, and is a compilation of 4 hours of lectures on strategy formulation for marketers, made easy to read. It clearly defines "strategy," which tends to be discussed with vague nuances, and covers everything from the way of thinking to use it as a tool for thinking, to the process of strategy formulation. The author, Daisuke Otobe, has led marketing organizations at P&G in the US and Japan, Unilever Japan, and Shiseido, and is now active as a consultant. His lectures and training are well-received for being concrete and easy to understand. This is a book that you'll want to keep on hand, from young people who want to improve their planning and promotion skills, to leaders, and managers who want to establish strategic thinking in their organizations. Table of Contents Introduction Chapter 1: 30 minutes on "How to Understand Strategy" Chapter 2: 120 minutes on "How to Create a Strategy" Step 1: Clarify the purpose Step 2: Reinterpret the purpose Step 3: Explore resources Step 4: Establish resource dominance Step 5: Write it down Step 6: Deploy it to the organization Chapter 3: 60 minutes on "6 Points Related to Strategy" Point 1: The benefits of strategy Point 2: Strategy or execution Point 3: Selection and concentration Point 4: Double punch and all guns blazing Point 5: Being strong and being excellent Point 6: How to practice Chapter 4: Bonus: 30 minutes on "Growth and Experience" ☆ Thank you for viewing ☆ ☆ Thank you ☆