Thank you for viewing. After purchasing it new on Amazon, I only skimmed the headings and stored it on my bookshelf. This book is filled with the struggles and passion of Mr. Komada, the founder of the Japanese corporation of the Swiss sneaker brand "on." The following is a quote from Amazon: Nike, Asics, Adidas, Puma, New Balance. In the ultra-red ocean of the sneaker market, you've probably seen Swiss brand On popping up in recent years. It's currently a big hit in America. The color schemes are also wonderful, and the shoes are comfortable to wear. They are also gentle on the feet of older people. Mr. Komada is the one who spread it in Japan. Without a budget, he focused on "being deeply and profoundly loved by each customer." By creating evangelists of On throughout Japan, he had them spread the word, which was the secret to On's success. Overwhelming fans spread the word with passion around them.