※Slight warping on the cover (images 2 and 3) A practical guide to improve your marketing IQ and boost sales. - Title: Textbook for the Solo Marketer - Subtitle: Raising Your Marketing IQ to Increase Sales - Publisher: Nihon Jitsugyo Publishing "I was suddenly put in charge of marketing..." "My boss doesn't know much about the web, so they just leave it all to me..." "I'm doing it part-time, but I'm not getting any results..." This is a practical textbook with rich illustrations and concrete examples that explains how to increase customer acquisition, conversions, and repeat business for "solo marketers" struggling with these problems. Many companies tend to spend time and money on superficial measures such as "customer acquisition is important" and "making a great website," but the key to increasing sales lies in "building a system." This book explains how in-house marketers working alone in companies with 10 to 100 employees can create a "system that allows sales to continue to grow automatically," focusing on four pillars: "strategy," "teamwork," "practical skills," and "data analysis skills." Based on the author's experience in the field, the book introduces methods to overcome challenges such as "no results" and "not knowing how to improve," and to achieve a V-shaped recovery even from rock bottom. This book is packed with know-how that even those who are also in charge of marketing part-time can immediately implement. This is a new introductory book for in-house marketers that simultaneously captures the perspectives of both management and on-site operations! [Table of Contents] Preface: The Super Basics Every In-House Marketer Absolutely Needs to Know Chapter 1: Building the Foundation for a Marketing Strategy That Sells Chapter 2: Transforming "Unsellable Products" into "Sellable Products" Chapter 3: How to Draw a Marketing Blueprint That Sells Chapter 4: Refining "Ordering Power" and Creating the Ideal Marketing Team Chapter 5: 6 Important Measures That Immediately Increase Sales! Chapter 6: Winning with Data! Strategic Use of Google Analytics [Features of This Book] Know-how to achieve results even with a part-time role is condensed into this one book! Guides you in the right direction by building a foundation for strategy Solves "unsellable" by rediscovering the appeal of products Connects to certain execution with lead design & annual planning Mobilizes outsourcing partners and the company with ordering power 6 immediately usable measures & GA4 analysis