I bought this about 5 years ago on the rooftop of Tokyo Skytree. I believe it was a limited edition item. I used it for a few months, attaching it to my bag. It has a pale, strawberry milk-like color. Please refrain from purchasing if you are looking for a perfect item, as there are some small threads on the tail and a general feeling of use. Instant purchase is available. Sanrio My Melody My Melody Skytree Limited Mascot Plushie Keyholder Charm Strawberry Ichigo