A practical book explaining the know-how of brand building. Many companies "won in manufacturing" but "lost in brand building." A brand is not within the product, but within the hearts of people. A strong brand cannot be created by chance. It is something that is built with strategy and creativity. The purpose of this book is to serve as a "compass" for brand building for small and medium-sized enterprises and local industries that have no scale, no advertising budget, and no history. While introducing practical examples of the author, who was involved in building the brand "Ameera," a top brand of high-sugar tomatoes, including 1st place in the Nikkei MJ "Tomato Brand Survey," 1st place tomato selected by vegetable sommeliers, and the Japan Agricultural Award, this book explains "the world's easiest to understand" practical theory. - Title: Textbook for Brand Building to Strengthen Small Companies - Author: Kunihiko Iwasaki - Publisher: Nikkei Business Publications, Inc. - Price: 1600 yen (excluding tax)