This is a SWIMMER ruler. It's new and unopened. This type of ruler is no longer sold. It's hard to tell from the picture, but it's a cute, transparent ruler with a light yellow, glittery dog design ❤︎ It was one of my favorites, so I never used it. No price reduction. It will be shipped as is. Please refrain from purchasing if you are overly concerned about condition. Please read my profile before purchasing!