Public Relations Conference August 2024 Issue | Feature: "10 Things to Know About Using SNS" | Public Relations, PR, and SNS Management [Overview] This is the August 2024 issue of the monthly magazine "Public Relations Conference." The feature theme is "10 Things to Know About Using SNS." It contains useful information for practitioners who handle SNS, such as corporate public relations, SNS management staff, recruitment PR, and local government PR. [Feature: 10 Things to Know About Using SNS] ・SNS usage and values of young people (Dentsu) ・Real SNS usage of Generation Z and preferred corporate accounts ・Response of public relations to the spread of fake information (Toyo University / Public Interest Research Institute) ・The behind-the-scenes of Ajinomoto Frozen Foods' "frying pan offering" buzz response ・Turning points and successful ways of thinking of popular corporate accounts (Iwatani Material, Kibun Foods, etc.) ・Effective SNS utilization for recruitment and awareness improvement (KOKUYO, Yanmar, etc.) ・Duolingo-style "never-ending content" operation technique ・People suitable for SNS management and necessary skills ・How to build an SNS operation system (dedicated or shared) ・Latest risk of炎上 (online firestorm) and countermeasures (Eltes) [Other Features and Series] ・How to create a public relations proposal ・How to involve the internal newsletter (Mitsui Soko) ・How to celebrate an anniversary year (Seven-Eleven) ・Public relations techniques learned from the movie "Gran Turismo" ・Public relations work that changes with AI (Daiwa Institute of Research) ・University public relations (Takushoku University / Musashino Art University) ・Local revitalization PR (Sendai Television, Kobe Tourism Bureau) ・PR event examples (Suntory / J.League) In addition, a variety of practical articles are included. [Condition] There is some warping on the sides typical of magazines, but there is no problem with reading. There are no writings or tears, and it is generally in good condition. It will be carefully packaged and shipped with measures to prevent folding and wetting.