Rare! PHAT FARM men's logo mark beanie knit cap knit hat hat hip-hop B-系 gang lowrider R&B street B-boy size: ONE SIZE (free) color: Navy Almost unused, close to deadstock. Phat Farm is an American streetwear brand founded in 1992 by Russell Simmons. The brand name "PHAT" is an acronym for "Pretty Hot And Tempting," a slang term meaning "cool" or "awesome." Closely associated with hip-hop culture, it gained popularity from the 90s and mainly produced men's clothing such as T-shirts, jeans, and jackets.