The ultimate sales talk revealed by a legendary marketer! The author is Masahiro Sato, one of the authors of the bestselling book "Illustrated Success Notebook" (supervised and co-authored by Masanori Kanda, Mikasa Shobo), which has sold over 100,000 copies. And this book is a long seller, read for over 10 years! The book begins with "You shouldn't sell what the customer says they want," and at its core is the marketer's perspective: "How can you do sales without listening to the customer's underlying desires!" It also contains content that leverages deep human observation based on psychology and therapy, and a practical sense cultivated through guidance to over 1000 companies as a sales consultant. Packed with know-how, including "Transactional Analysis and the Laws of Psychological Rock-Paper-Scissors," "60 Desires of Customers That Are Good to Know," "How to Build Relationships in 5 Minutes," and "The World's Strongest Closing Talk!"