A must-have book for learning marketing techniques in the digital age. - Title: Marketing - Author: Kojiro Asami - Series: MarketZine BOOKS Let's acquire the "marketing mindset" of the new era! The new bible of "marketing" to survive the digital age. [This book answers the following requests from marketing professionals] ・I want to learn marketing from the very basics. ・I want to know new methods for the digital age. ・I want to do effective marketing. ・I want to know the latest examples of companies. ・I want to strengthen relationships with customers, etc. [Content Introduction] ● Marketing in the Digital Age Marketing methods have completely changed due to the digitalization of the market and life. In particular, with the boundaries between online and offline disappearing and making it easier to approach customers, strengthening engagement with customers is the key to success. ● Increasing the Importance of Marketing As industries become more borderless, "marketing thinking" is now required not only for marketers but also for various business people. Also, it is an era where a data-driven approach is needed, rather than relying on "intuition and experience." ● Needs for the Book There is a demand for an introductory marketing book that "meets the needs of the new era" and "can be read even by non-marketers." This book is exactly that. ● Features of this book "Easy to understand"... Traditionally, marketing has been a specialized field, and there are many high-level books, but this book explains everything from the beginning so that even newcomers can understand. "New"... Explains effective marketing concepts for today's era, where digital and real life coexist. "Useful"... Contains many examples of leading companies such as "Megane Super," "Tower Records," "Kitamura," and "Oisix," as well as interviews with marketing professionals from each company, providing plenty of practical tips. [Table of Contents] Introduction: Marketing Then and Now Chapter 01: What is Marketing? Chapter 02: The Basic Flow of Marketing Chapter 03: Preparation for Marketing Chapter 04: Marketing Actions Chapter 05: Marketing in Business Chapter 06: The Future of Marketing