Price is for a set of two. Individual sales are possible, but buying in bulk is a much better deal. The HELLO keychain has some scratches and dirt. Please refrain from purchasing if you are concerned about this. The HELLO AGAIN keychain has been taken out of its outer bag, but has never been taken outside and has been kept in another storage case, so I think it's clean. There are initial scratches, so please refrain from purchasing if you are concerned about this. Immediate purchase is OK. No price reduction.