This is a strap keyholder using the "Kanau Musubi," a traditional Japanese knotting technique. I bought it when I traveled to Mie Prefecture. The knot is called "Kanau Musubi" (meaning "to come true") because it forms the characters for "mouth" and "ten" on the front and back, respectively, and is considered a very lucky charm. The color is also very beautiful and stylish! Brand new, unopened, and unused. Charm Strap Keyholder Kumihimo Braided Cord Japan Iga Red Bag Charm Accessory Mie Prefecture Traditional Craft